606 - College Web Site Policy
Responsible Office: Information Technology
Responsible Officer: Chief Information Officer
PURPOSE: It is the goal of this policy to ensure a professional, operationally centered approach for the College's web site(s) and its overall online presence.
PART 1. Policy
The College's public online web presence fosters communication between the college and its constituent audiences. These audiences include potential students, current students, alumni, business partners, foundation members, and the public at large. The college online presence communicates information consistent with the College's mission, vision, and values. As such, online content and materials represent the college as an entity, rather than individual views or opinions.
PART 2: College Web Site Procedures
The Web Team is the group of professional designers, developers, and online content experts responsible for creating and maintaining the college's online presence. The Web Team consists of Information Technology, Marketing, and Communications personnel with the experience and expertise to develop and manage online platforms. This team is the authority responsible for ensuring that all online college material meets industry standards, is regulation compliant (e.g. ADA compliance), adheres to college messaging, and adheres to brand standards.
Ensuring the timeliness and accuracy of the content on the college's public website is critical. The accuracy of the content in each section of the website is the responsibility of a designated expert connected with that specified section. These individuals, or their designees, are ultimately responsible and accountable for the information found in their section(s) of online content.
- Each designated expert will provide accurate content to the Web Team, which will, in turn, determine the best way to display and communicate the information.
- Designated experts will make a regular review of their content on at least an annual basis. The Web Team is responsible to coordinate and track the review process.
- Errors or updates to content should be reported directly to the Director of Communications, who has the final approval of content.
All content (images, text, video, etc.) presented by the college must comply with state and federal copyright laws. Express permission must be obtained from the content owner and documented with the Web Team before posting on any college online presence.
At no point will commercial advertising be presented on public web sites, with the following exceptions: where direct agreements with the college to do so have been formalized with the college Business Office; where advertising is part of the platform and out of the college's control (e.g. Facebook advertising).
Faculty and Staff Online Presences
Any online presence representing the college as an entity or institution, created or maintained by faculty or staff, must be under the control of the Web Team in order to ensure proper messaging, branding, and continuity through staffing changes. Examples include RedWingMusicRepair.org, blogs, and social media accounts representing college departments (such as Facebook, YouTube and Instagram accounts).
College social media accounts are created by the Web Team; content editing rights are conferred to department representatives upon approval from the dean or supervisor. Once launched, departments are responsible for maintaining their own social media accounts.
Personal online presences are not considered the purview of the Web Team if such presences represent the individual. Examples include personal LinkedIn accounts, Twitter accounts, or blogs where the individual, rather than the college, is the subject.
Approved: June 17, 1997
Reviewed: December 28, 2010; October 31, 2013; July 2020
Revised: February 15, 2000; October 14, 2003; June 30, 2004; July 2020