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Minnesota State College Southeast
A Technical & Community College

Sales Management - AAS

Career Area: Business & Management
Program: Retail & Sales Management
Campus(es): Winona

Please Note:At this time, we are not accepting new students for enrollment in the Retail and Sales Management programs. Please consider enrolling in Business Management, Accounting, or Business Transfer Pathway instead.

Close the deal on a successful new career in sales management.

With a two-year Associate of Applied Science degree in Sales Management, you will be well prepared to take on a leadership role in business. The skills you learn at Minnesota State College Southeast in Winona will go with you whether you choose to enter the workforce upon graduation or continue your education. There is constant demand for employees in this field.

Coursework is varied and you will learn from textbooks as well as class discussions. You will work on real life, up-to-date marketing presentations using programs such as Microsoft PowerPoint and online resources.

This degree includes 15 credits of general college-level education in communications (speech and writing), math, and the humanities, plus 45 technical credits. These technical classes cover the specifics of the field, such as marketing, advertising, telemarketing, sales territory management, and sales business concepts and trends.

Our Retail & Sales Management program has had 100% placement in the past several years. You will have the option to look for work locally or nationwide.

Apply now for admission to MSC Southeast

Career Field: Business Management & Administration
Cluster: Business Management & Administration
Pathway: General Management, Merchandising & Professional Sales
Recommended high school classes and basic job/program skills

Download the Program Plan


1) Must complete a minimum of 3 different MnTC goals in Liberal Arts and Sciences

2) 1100 or higher Liberal Arts and Sciences courses required unless specified

Goal 4: Mathematics
Choose one Goal 4 course
3 cr
3 cr
College Speech
Students develop interpersonal, small group, and public speaking skills as well as an understanding of basic communication principles. (Fulfills MnTC Goal 1) (Prerequisite: none) (3 credits: 3 lecture/0 lab)

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3 cr
College Writing I
This course involves expository writing based on experience, direct observation, research and reading with emphasis on critical thinking skills, rhetorical strategies, and style. (Meets MnTC Goal 1) (Prerequisites: Writing College Level Placement or successful completion of ENGL0528) (3 Credits: 3 lecture/0 lab)

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3 cr
15 crs
Technical electives (see advisor for approved electives)
Choose two or more Technical electives.
11 cr
Society & Law
Society & Law is designed to assist the student in developing an understanding of and an appreciation for the legal system and an awareness of legal rights and responsibilities in our society. The course provides foundation knowledge of the formation, operation, discharge and terminology unique to general and sales contracts. The course also addresses personal property, bailments, and commerical paper. (Prerequisite: None) (2 Credits: 2 lecture/0 lab)

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2 cr
Introduction to Marketing
This course introduces the basic principles of marketing and how they apply to our economy today. The student will be given the opportunity to apply elements of the marketing mix and market research in case studies. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

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3 cr
Introduction to Sales
This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

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3 cr
This course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. This course also focuses on advertising including the various types of retail advertising options, the parts of the advertisement, and the creation of actual advertisements as a part of class work. (Prerequisite: None) (3 credit: 3 lecture/0 lab)

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3 cr
Sales Communication
This course covers telemarketing business-to-business applications, locating business opportunities, maintaining customer files, utilizing sales language/tempo, planning revenue calls, closing and evaluating calls. Students will practice telemarketing sales skills as part of class work. (Prerequisite: None) (2 credits: 2 lecture/0 lab)

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2 cr
Applied Sales
This course focuses on practical application of communication skills as they apply to selling. Primary attention is given to customer prospecting, utilization of information and skills to appeal to customer needs, completing the sale, and follow up and review. Significant time is spent planning, delivering and critiquing sales presentation. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)

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3 cr
Applied Marketing
This course is an in-depth study of market segmentation, target marketing, business-to-business marketing and the analyzing of market opportunities as to how these marketing elements affect product development, pricing, and distribution. Through case studies students will follow products from conception through the various marketing and distribution channels to final target markets. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)

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3 cr
Employee Management Techniques
This course covers fundamentals of sales administration necessary for managing a wholesale or direct sale business and the sales territory associated with that business, concepts for daily administrative activities, creating customer filing systems, managing time, scheduling sales activities and developing profitable sales strategies. Concepts will be learned through case studies and/or live territory projects. (Prerequiste: Instructor Approval) (3 credits: 3 lecture/0 lab)

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3 cr
Sales Management
This course is designed to present basic principles of sales management. The course will help the student to understand the organization and functions of managing a selling force. Coverage includes information on budgeting, setting sales goals, leading a sales force and measuring sales force performance in the field.(Prerequisite: Instructor Approval) (3 credits: 3 lecture/0 lab)

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3 cr
Sales Business Concepts & Trends
This course covers information on familiarizing the student with how a sales business is operated in today's highly competitive electronic society. (Prerequisite: None) (3 credits: 0 lecture/3 lab)

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3 cr
This course is designed to provide the student with a purposeful occupational experience in the wholesale-retail marketing industry. Since each Supervised Occupational Experience is an individualized experience, a training plan is specifically created for each student in conjunction with the training station the student is assigned to. Supervised Occupational Experience can be offered as a cooperative arrangement, an internship arrangement, or other appropriate work experience arrangement. (Prerequisite: Instructor Approval) (6 credits: 0 lecture/0 lab/6 OJT)

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6 cr
45 crs

Total Credits Required for this Major: 60 Credits

Estimated Costs for this Major

Approximate Tuition/Fees:$11,675
Minimum Tool Cost:N/A
Estimated Total:$12,675


Career Opportunities

  • Field Sales Representative
  • Account Executive
  • Industrial Sales
  • Marketing Assistant
  • Retail Sales
  • Customer Service Representative

Career Information


Program graduates will be able to:
  1. Communicate with prospects/customers using above average communication skills.
  2. Negotiate win/win outcomes with prospects and customers.
  3. Perform customer relationship management techniques.
  4. Quality prospects and analyze customer needs.
  5. Demonstrate human relation skills on the job.
  6. Perform the steps of the professional selling process.
  7. Demonstrate an understanding of the marketing concept.


  • Working in sales/marketing gives you the ability to work in an area of interest to you
  • Courses are focused on the latest trends in sales and marketing
  • Marketing is integrated into every course taught
  • A wide variety of jobs are available to you upon graduation


James Elvidge
James Elvidge holds four degrees from Minnesota State College Southeast: Undercar Certificate, Automotive Technology, Retail Management, and Sales Management. While a student, he competed at the international level in Collegiate DECA, winning the first place award in Sales Manager Meeting (2015). Having returned to MSC Southeast in 2019 as an instructor in the Retail and Sales Management program, he also supervises Winona Student Senate and is the mentor for Collegiate DECA.




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RED WING CAMPUS | 308 Pioneer Road | Red Wing, MN 55066 | 651-385-6300
WINONA CAMPUS | 1250 Homer Road | Winona, MN 55987 | 507-453-2700

Minnesota State College Southeast is an affirmative action/equal opportunity educator and employer. ADA accessible. MSC Southeast is committed to a policy of nondiscrimination in employment and education opportunity. No person shall be discriminated against in the terms and conditions of employment, personnel practices, or access to and participation in, programs, services, and activities with regard to race, sex, color, creed, religion, age, national origin, disability, marital status, status with regard to public assistance, or sexual orientation. In addition, discrimination in employment base on membership or activity in a local commission as defined by law is prohibited.


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